United breaks guitars

I love this story. You must read it.

Well, I don't love what happened to the musician whose guitar was broken by United Airlines baggage handlers.



We've all been there, haven't we? How many of us have suffered broken or missing bags? And as a former musician, I'm particularly incensed that the employees wouldn't realize that what they were moving could possibly be fragile, and handle it a little more gently, rather than toss it.

You know what? I applaud what Dave Carroll did. He tried to go through the proper channels to take care of the problem, but when the airline stalled him, time after time, he took matters into his own hands. Good for him. I hope this video brings in tons of attention to his situation. I'm pretty sure United won't ever fix the problem, but perhaps it will all work out for him in the end.

He's vowed to make three videos. Good for you, Dave, stick it to them. I hope he sells a buttload of CDs.

The article linked above quotes James Norrie, associate dean of the Ted Rogers School of Management as saying that if Dave keeps writing the songs in the same manner as this one, that viewers will get bored and the attention paid to him will die down. It's exactly that sort of thinking that keeps that dude in his job, out of touch with the public.

Good luck Dave, keep the videos coming. And United Airlines? Shame on you.